The Ethical Frames Blog

Karen’s Books

Thu, 15 Apr 2021 15:40:00 -0400

Karen has written two books on how the principles of Ethical Frames apply in different situations. Even though it’s not a religious book, “Persuade, Don't Preach: Restoring Civility Across the Political Divide,” her book on personal applications, has been endorsed by Richard Rohr, noted spirituality teacher:

“This book is a helpful guide to how to understand people in such a way that you can talk to them more productively.“

If you would like to order Persuade, Don't Preach: Restoring Civility Across the Political Divide, you can find it on Bookshop.org, Amazon, Barnes & Noble, Apple, Tolino, Bibliotheca, Vivlio and Kobo. If you want to order this book in a quantity for a group or organization, you can order books at a discount directly from the publisher by using the form on the left.

If your interest is in business applications, “Marketing Landmines: The Next Generation of Emotional Branding,” is available on Amazon. For group orders, contact Karen[KL1] .

Karen (and her book) has been profiled in a feature on Adriana Huffington’s site, Thrive Global and Authority Magazine. She has also been featured in articles on Conflict Resolution Tips on business.com, in an article on self-love, an article on what causes political polarization, an article on how to combat climate change denial and on being a "Karen" in the Newark Star Ledger on how she hopes to help us heal. Also, here's a link to a interview with her on the Philadelphia Yearly Meeting site: (Quaker) .

[KL1]Hyperlihnk your name instead of “here.”

Business

Thu, 15 Apr 2021 15:38:00 -0400

You’re operating in a complex world. With the move away from shareholder primacy to one where multiple stakeholders’ concerns need to be balanced, life has gotten more difficult. Especially in a world where the politics are so divided. How do you navigate this quagmire, while balancing the competing needs of your employees, your suppliers, the communities you operate in, and your customers? An explosion with any one of them can bring down your company.

What do you need to know to avoid those explosions? You need to understand the Ethical Zones everyone’s operating in.

Using this tool can help you uncover the Ethical Zones of your various stakeholders and help you find the way through, while learning how to talk to each of them in a way they can hear.

Contact Karen for information about her consulting and speaking services.

Community

Thu, 15 Apr 2021 15:36:00 -0400

If your group, organization, or community is dealing with conflict or just wants to be part of the solution, Karen and her tools can help.

She offers an interactive introductory talk to groups of all sizes. Be prepared for questions! What she says is so useful and different that people always ask for more.

If you want to dig in further, she can lead your group in an in-depth workshop where you can practice these principles and help your participants learn how to apply these solutions in their everyday life.

You can be part of the movement to help bridge the divide.

Contact Karen to develop your own plan to heal your part of this country and mend our fractured relationships.

Personal

Thu, 15 Apr 2021 15:33:00 -0400

Our country is divided. If you’re wondering what you can do to help heal this country and heal your own relationships, Ethical Zones can provide the answer. Once you understand the Ethical Zones and can apply the techniques in the book, “Persuade Don’t Preach,” you can start to heal your relationships.

The tools work, but applying them is tough. To help make it easier, Karen’s newsletter gives real-world examples of how to apply these ideas. It integrates the views of multiple experts, such as psychologists, historians, hostage negotiators, cult deprogramming experts, anthropologists, and many others to give you tips that you can apply in your real life.

Subscribe to the free newsletter to read examples of how applying these principles can help you heal fractured relationships and heal our country, one relationship at a time.

Also, join Karen’s Facebook group, Persuade, Don’t Preach, to connect with and support others who are working to apply these principles in their own lives.

How do these ideas apply to human resources issues?

Sat, 05 Dec 2020 10:03:00 -0500

The ideas that I am working with, Moral Foundation Theory, apply in a lot of different areas of life. When I wrote my marketing book, my friends picked it up because it sounded interesting, but then they wanted guidance on how to apply in their non-marketing life. So, I wrote my second book, Persuade, Don't Preach.

But there are applications of this theory in all parts of life. One prime example is in human resources in companies. Here's an article that addresses how these theories can help in that area. If you have any questions, please contact on the contact me page.

Businesses taking a stand on wearing masks

Fri, 11 Sep 2020 11:19:00 -0400

The events of 2020 have pushed businesses to take a stand on social issues in a new way. Who would have guessed that wearing a mask would become a political issue? But it has.

For those of you who aren’t up on the politics of mask wearing (or not wearing) here is a summary of the reasons why it has become political and analysis of what is behind the politics.

First, there are differences in what the news sources are telling people and also differences in the status of the pandemic in different communities. In response to the geography of the community/state, governments are making different rules and then changing them as the pandemic status changes. In an extremely rural area, masks and social distancing measures are viewed as less important because there are fewer people. This has led to a push/pull of state and local rules. For example, for a while, Atlanta Georgia had a mask mandate, but the state of Georgia didn’t. And, in fact, the state of Georgia sued Atlanta to get them to remove their mandate. (Note: That suit was later withdrawn.)

In addition to the physical differences and the variations in how hard hit the area is by the pandemic, there are also mindset differences. In addition to not having as close contact with others and as many opportunities to spread the virus, rural areas tend to be more conservative and have a different set of values than the more densely populated cities. Thus, upstate NY has a different viewpoint than the metro NY area and the rest of Georgia has a different viewpoint than Atlanta. This includes a greater emphasis on liberty and freedom. While liberty wasn’t one of the original moral foundations that Haidt proposed in his original work, he did later include in his book, The Righteous Mind. Alternatively, as I recently discussed with Jonathan Haidt, it may be that liberty has become part of the Sacredness/Purity moral value for Americans, because of our history. And Liberty is the oft cited reason given by those who don’t want to wear masks.

But I think there is something more, something unacknowledged. Analyzing mask resistance by who is resisting and what is important them points to the potential for other moral foundations to be involved. Because other people like them aren’t wearing masks and because wearing a mask is so noticeable, I would like to suggest that not wearing a mask has become a badge of belonging, a signal of which group you belong to. Further, it also seems that men might have more of a problem wearing masks. This might indicate that mask resistance has become a signifier of masculinity, that they aren’t cowed by a disease, which is another aspect of belonging (to the male subtribe). Beyond these factors, the current president, rarely wears a mask and rarely suggests that anyone should wear a mask. Thus, if someone who supports President Trump wore a mask, he would be violating the Respect for Authority moral foundation.

If I am right that there are three moral foundations propelling mask resistance, that makes it hard to dislodge.

Where do businesses fit into this? Businesses need to follow the rules set by the governing authority. Some businesses who decided to flout the rules have lost their licenses, or had their lease not renewed. In addition, they don’t want to get a reputation for harming their customers. But if they have a customer base which is anti-mask, this puts them in a difficult position.

Major retailers, who operate across multiple locations and have to contend with multiple laws, have decided to implement a company-wide policy on mask wearing. This includes chains such as Walmart and Kroger. Walmart is particularly interesting because so much of their sales are in rural locations, which tend to be more conservative and tend to have lower levels of infection. Thus, they have a particular challenge. So, when they announced their new policy, they included that they were instituting a “Health Ambassador” who: “will work with customers who show up at a store without a face covering to try and find a solution. We are currently considering different solutions for customers when this requirement takes effect.”

Another type of business which is enforcing masks is the airlines. As of September 3rd, Delta has banned 270 people for not wearing a mask. United Airlines is requiring masks both on board and in the airports. American Airlines has banned a conservative activist who refused to wear a mask.

Many of the stories of people flouting mask wearing policies are occurring at businesses. The people on the front lines are not the policy makers, they are the minimum wage clerks or ticket agents who have to deal with this. This has contributed to the viral news and videos of people harassing those enforcing the rules. Stores and airlines are given them rules to enforce but aren’t giving them tools for how to cope with this conflict beyond banning people, probably because they don’t know what else to do.

But marketers know that there are ways to persuade people to do things. Understanding the moral foundations involved in mask resistance and using the technique of moral reframing can help to create more successful options. For those of you who don’t yet know this technique, I describe it in detail in both my books, Marketing Landmines and Persuade, Don’t Preach.

I did find one example of an organization using moral reframing about mask wearing, perhaps without realizing that is what it is. Montana has created a message about mask wearing that shows pictures of hunters and skiers wearing masks and ties it to being from Montana. This campaign is reminiscent of the hugely successful littering campaign in Texas (“Don’t Mess with Texas”) that has run for over 30 years and is responsible for Texas having cleaner highways. Both of these campaigns use the power of the Belonging moral foundation – being “from” a state – and also Respect for Authority moral foundation (the state says to do this.) I predict Montana’s campaign will be successful because of this.

Another advertiser (Uber) is using advertising to appeal to its audience in a very different way. Its commercial shows a series of pictures of drivers and passengers, all wearing masks, saying that “we protect each other.” This message is using a different moral foundation, that of Care/Harm. This is appropriate because most of its customers are probably liberal, who place extremely high importance on the Care/Harm moral foundation. It wouldn’t work as well for conservatives, who don’t place as high importance on that foundation and because their other strong moral foundations interact with Care/Harm.

In another culture, the South Koreans are using scare tactics to get people to wear masks, showing picture of a person wearing an N-95 mask next to a person wearing a ventilator mask. This fear based tactic is a reference to the disgust part of the Sacredness/Purity moral foundation. Asian culture tends to be high in this moral foundation.

The best thing about using the moral reframing technique is that it opens up lots of options that can be created and it takes into account the composition of your target audience. I think that Montana using the Belonging moral foundation is an inspired choice given their audience and Uber using Care/Harm is inspired for them.

There are also other ways besides advertising to apply moral reframing that are particularly relevant for businesses that need tools for their front line workers to use. One which I suggested in a youtube video is to have masks on hand at the entryway of the store that have an American flag on them. Or a MAGA symbol. Or something else that would clearly brand this person as a patriot. That might short circuit the knee-jerk reaction of mask resistance, if you gave them another way to signal the group that they Belong to.

Another option is for a business is to use the liberty moral foundation for its own. As I was quoted in an article in Business.com on how to handle difficult customers: “If the person focuses on liberty, the business can say, 'We are having a conflict about liberty – your liberty to wear a mask and my liberty to decide who can enter my premises. Because I know you respect my liberty as well as yours, I am sure that you will support my decision to require a mask from people who choose to enter my premises,"

Again, similar to the previous suggestion, you can provide masks for them to wear, and give them a choice of what symbol they wish to wear. It’s important to emphasize that they have a choice of which mask to wear, emphasizing their liberty.

After years in marketing, I was excited to find moral foundations theory because it offered a new way to understand people and new way to persuade. It’s especially useful when there is conflict happening the way there is over mask wearing or any time brands take a position on a social issue. But not enough people are aware of the power that it can offer. Please feel free to pass on this email to people who need to know this.

Will Trump lose the 2020 election?

Fri, 10 Jul 2020 06:59:00 -0400

This blog is mostly focused on marketing and how recent social science theories can help marketers become better at their jobs. In fact, I wrote a book about that. And it turns out the politics is relevant for marketers, because there are lessons we can learn both from marketing political leaders and by looking at the politics of our brand users.

But I have been paying more attention to politics itself lately, both because here in the USA it is all consuming and because I have a new book out about politics.

I am sure a lot of people (including people in marketing) have been pondering the question of whether Trump will lose the election this year. I just saw a headline on Axios that claimed that Wall Street is now pricing in a Biden win. But I think that’s a reflection of poll data, or perhaps what investors are thinking about whether to donate to the Trump campaign. But that can change. Trump might find a way to come back.

This touches on a topic I have been thinking about a lot. Because Trump supporters are very loyal, it will take a lot to dislodge them. I kept wondering if/how that could happen.

But seeing the ads from The Lincoln Project, Republican Voters Against Trump and The Meidas Touch convinced me it could and probably would happen.

Let me recap the theory behind both my books to help explain my conclusion. (Those of you who have read either of my books can skip this next section.) From reading Jonathan Haidt’s book The Righteous Mind, we learn that conservatives and liberals are far apart in their views and can’t talk to each other because of differences in their underlying values.

Further, Robb Willer and Matt Feinberg demonstrated that even when instructed to do write something appealing to the other political party, very few people can do so (under 10%). But they also have documented in numerous studies that it is possible to appeal to the other side if done correctly. Here’s a link to the TED talk where Robb Willer describes his findings.

Willer and Feinberg have also done subsequent studies demonstrating how adopting the moral framework of the other group can be convincing.

Ok, now I am done explaining the theory. Loyal readers, you can come back.

The reason why I think that the ads from the various Republican groups can dislodge Trump is precisely because they are from Republicans. Republicans know how to talk to other Republicans, so they have an ingoing advantage, they don’t have to work very hard. They share the same values as their audience. It feels genuine and real. Liberals don’t do it naturally and can fall into the trap of rehearsing their beliefs instead of speaking their audience.

Furthermore, most of all, Republicans can tell a convincing conversion story. This is another way in which politics has become like religion, as I talk about in my books. They can say, "I was a follower too, just like you. But now my eyes are open, and I can see things differently."

And that makes it it ok to switch votes. They are creating a new group to belong to, one that people don’t have to be ashamed of. They are saying, "you don’t have to leave the Republican party if you vote for Biden, we aren’t leaving. We are still Republicans. You can still belong too." And for conservatives, belonging is one of the most powerful forces of all.

If you are interested in my thoughts on politics, I usually post them on my youtube channel, where you can subscribe. My latest video is on mask wearing.

I also offer periodic free webinars about the applications of the theories. You can sign up at the website I have devoted to that book.

Or, of course, you could buy my latest book. Or buy my book on marketing to see how this should influence what your brand could say about the issues of the day.

I hope to “see” you soon at a webinar.

COVID-19 forecast factors

Mon, 08 Jun 2020 11:52:00 -0400

I hear two competing theories about what our post-pandemic world will be like. I will sum them up as either reversion to the mean or the pandemic will change everything. But as a recent opinion piece in the NYTimes claimed, no one actually knows anything!

But if you are forecasting a business, you need more direction than that. As much as humans hate uncertainty, businesses hate it more! But as I wrote about last time, we are in a time of uncertainty and we have to deal with it. If you haven’t read Phillip Tetlock’s book Superforcasting, you should.

But how can market researchers help the businesses they serve come up with forecasts? It’s tempting to just ask their customers what they will do, but just like the rest of us, they don’t know. No one does. I hate when market researchers ask people questions that are impossible.

But what they can answer are questions about some factors that are going to influence what the world will look like post-pandemic.

So far, I have come up with the following factors: the length of time the pandemic is front and center, pent-up demand, the new financial realities post-pandemic, substitutability of what we do during the pandemic and the degree of trauma and fear that remains. These will vary by location and importantly by age. Each will affect your product category in a different way. These can be used to build scenarios, as recommended by Ray Poyter, as I discussed in my last blog.

Here's more detail on each of the major factors:

This may be obvious, but the longer the pandemic affects our lives, the bigger the impact. Habit formation matters. We are well past the 21-day period needed to form new habits. The habits are now formed. This supports the view that the pandemic will change everything. But not so fast, there are other factors to consider.

This is countered by the pent-up demand factor. People are lonely and going stir crazy. Just because people haven’t gotten haircuts for the past two months and have been going to meetings and school online doesn’t mean that they won’t return to their previous behavior when able to. In fact, we see the first cases of people after stay at home orders are lifted getting haircuts. And going to the beach and getting ice cream. Not going to school – yet. But, as I learned when I worked on a product that had a pent-up demand, pent-up demand doesn’t last. You run out.

Then there are the new financial realities. The hospitality industry business model will have to change, and profitability will be affected. That may result in pricing changes, so that fewer people can afford the product, or profitability decreases as it absorbs the cost of cleaning and social distancing. It’s unclear whether workers will need to be paid more; certainly people who believe that “essential workers” are underpaid are lobbying to increase their pay, but there may be such pent-up demand among unemployed workers that it may override any caution workers feel about being put in danger of catching the coronavirus.

The new financial realities apply in other industries as well. Consumers will probably have less money because of the recession and a potential period of unemployment. And changing the supply chains to deal with the disruption and the costs of social distancing may cause costs to increase, which is a different financial reality. Recently we have achieved a historically low cost for products, which has opened up financial space for the service sector to grow. That may retreat, at least somewhat. Things like massages and spa days may decline as disposable income decreases.

The degree of trauma and fear is still another factor. The degree to which it will affect future purchasing behavior is going to vary by location and by age. Those who are the most risk (the elderly, the immunocompromised) and those in areas with the highest infection rates will have the greatest effect on their behavior. Personally, knowing people who died or who caught the disease will have a greater effect than just knowing it happened elsewhere. Trauma and fear change behavior and aren’t rational. Their effects will persist. But I have found a counter example; that of the polio epidemic. I am old enough to remember getting vaccinated for polio, but don’t remember the panic that I read about. So perhaps there is a decay rate for trauma and fear.

Children’s stage of development will also have an effect. Psychologists say that those who are in the formative years (approximately 14 to 25, where the pre-frontal cortex isn’t fully developed) will show the greatest effect on future behavior. This may affect their saving and spending behavior. My mom was in that age range during the Great Depression and exhibited stockpiling/hoarding her entire life. She talked about people she knew losing money in stocks and having to kill and eat the entire pig that they raised. On the other hand, my father-in-law was of a similar age, but it had a different affect on him. His life story had other traumatic events (PT boat in the Pacific during WWII) which make the story more complicated, but his philosophy was to live for the moment and not worry about the future the way my mom did. So, my prediction, is that there will be different segments, with different reactions, even among this age range.

Finally, there is substitutability. Services that are being used instead of the things we used to do, like Zoom for meetings and schools, meet the need to a certain degree but aren’t perfect substitutes. Kindle instead of physical books is another not perfect substitute. I resisted using my gifted Kindle but find myself using it much more in the lockdown period because of limitations on libraries. I don’t find the Kindle perfectly substitutable. It’s better than nothing, but not perfect.

I hope this post is helpful in trying to figure out what is actually going to happen. Of course, as we all know, forecasts are probably perfectly wrong, but the more we can be concrete in our input and assumptions, the greater likelihood that they could be better.

Let me know if you have any other ideas to add.

Edited to add: I just heard a podcast by Nate SIlver of 538.com that gave me another idea. He mentioned the idea of fatigue. He specifically said that it is tiring to act altruistically, and that people are getting tired of doing the right thing for other people, but I might expand that to include fatigue with doing things that take a lot of effort - like wearing a mask.

VUCA

Thu, 14 May 2020 05:54:00 -0400

A few years ago, I wrote a blog post about how the concept of VUCA could help us in Market Research. Now that we are in the midst of a pandemic, I thought I would update it and make it relevant to our new reality.

VUCA stands for volatile, uncertain, complex and ambiguous. While you may not have heard the term VUCA itself, I think most of us resonate with those descriptors of today’s world, especially now during a pandemic.

The term VUCA was originated in the military in the 1990’s and is now being used in management circles. One of the first steps an organization can take in ensuring that it responds appropriately to VUCA situations is understand what is going on. That is exactly what Market Research is so great at! Don’t get me wrong, I am not saying that Market Research should have identified the pandemic. But using this framework can be helpful as we help our business partners to evaluate the marketplace dynamics. Let’s look at the various components of a VUCA world and what Market Research can do to take into account each of these elements.

Volatile

A lot of times in Market Research we work with averages. We describe the majority of responses and use terms like most and many. That is valuable work and we shouldn’t stop doing it. However, volatility comes from the non-majority. Volatility comes from the outliers that may have been there to read but we might be ignoring them if we only focus on the norm. A scan of the social media universe would be helpful in uncovering some potential volatility. After all, we know what one well-placed twitter can do to upend a long-term strategy.

One of the studies I did for a client illustrates the kind of work that might help in a VUCA world. In the year 2000, there were starting to be rumblings about vaccines causing autism (today’s equivalent might be some tweets). A large-scale segmentation study was able to identify how many people held these anti-vaccine attitudes and how those attitudes fit into their life view. This group was a potential VUCA type event waiting to happen and we can hypothesize that that group has grown in size today. (This study was published by the Merck and can be found in the journal Vaccine in March 2005.) Conducting these types of studies to understand the entire landscape and then following negative groups can be the key to understanding the potential sources of volatility.

Another area to consider the effects of volatility is how we forecast trends. We spend a lot of time uncovering potential events (competitive new product launches, potential legislation, etc.) In my world, we take trend curves from various other historical launches into account and then adjust them for those events we anticipate. That’s useful, and well and good. But those are for things are continuations of what is going on today. What are the things we can’t know about? Perhaps this is only a topic for war gaming but is there anything market research can do to uncover what some potential sources of volatility might be?

Uncertain

This is the definition of what the world is like today. How can market research help? By envisioning alternative scenarios and helping to evaluate their impact. As Ray Poytner of New MR has said, Market Research can help project the future by developing and evaluating alternative scenarios.

However, we need to do that in such a way that our respondents can be accurate. It’s tempting to ask respondents to predict their behavior in the future. But because of the uncertainty, they don’t know, we are probably asking something they really don’t know. So, if we do that, the data we get will be garbage.

But what can we do? What I will suggest is taking the time to build out real potential scenarios before we ask people to respond. And we need to be careful who we ask to respond. Some people have greater imaginations and are able to respond as if they were in an alternate reality. Others are so tied to their present or their past that they are less reliable. I found that while working to help launch new pharmaceuticals that some doctors were unable to envision a future that was different than their current reality. I worked to find a way to identify those who were more imaginative and were able to put themselves into the future. Based on that experience, I suggest using a screening question like:

Which of the following best describes you?
- I can immerse myself in an alternate reality such as a book or a game
- I never forget the current reality

I also suggest asking follow-up questions after the task, asking how easy the task was for them and strongly they felt about their responses. Afterwards, you can compare the answers of those who found it easy and felt strongly to those who didn’t. I would consider how much weight to give those who were convinced versus those who weren’t. That’s the whole hedgehog/fox parable, where the hedgehog knows one thing, but the fox knows many. As Phillip Tetlock says in his book Superforcasting, we have a tendency to believe the people who sound the most certain about their answer (hedgehogs make great pundits) but the foxes are more likely to be right. Thus, we should weight their answers more heavily.

If you do this for several alternative scenarios (one per respondent please – it’s hard enough to predict the future that is so uncertain), you will be begin to build a picture of how people might respond to the various new potential realities. Then, through war gaming, you can assign probabilities to each of the scenarios occurring.

Complex

We all want things to be simple, we want to understand. But we need to walk a fine line between creating a comprehensible story line so people can make sense of what is going on and simplifying too much, so that they lose the texture of the events. Given the situation we find ourselves in these days, we need to overcome the problem of how we present the data about our complex world to our colleagues. Too simplified, and they won’t understand the world; too complex and we will lose them. Perhaps scenario fables could help with this as well.

Ambiguous

Market Research can certainly help reduce ambiguity. I think the scenario planning exercise can certainly help.

I am also beginning to think about the factors that are going to influence what the world will look like post-pandemic. So far, I have come up with the following: the length of time the pandemic is front and center, pent-up demand, the new financial realities post-pandemic, and the degree of trauma and fear. These will vary by location and, importantly, by age. Each will affect your product category in a different way.

I'd love to hear your thoughts as you try to forecast the VUCA future for your brand or your clients.

Protect the elderly

Sun, 12 Apr 2020 05:04:00 -0400

Last month I posted about the societal and political divide in the attitudes and response to the coronavirus. This divide continues. While some Republican governors have issued stay at home orders, the holdouts are all Republicans. And today, Easter Sunday, there will be church services in some of those states.

It’s easy to be critical and think they are doing the wrong thing. But what role does the media and the marketing community play in perpetuating the societal divide and in continuing the unnecessary deaths? I think their inability to think like a conservative contributes to the divide.

The framing of talking about the need to protect the most “vulnerable” that is used most often is a liberal trope. It plays on the “need” flavor of the fairness moral foundation, one that is most common among the most progressive parts of society. This most common expression about why it is important for people to self-isolate works among a liberal audience.

But liberals don’t know how to motivate conservatives. It doesn’t work on conservative audience. And in fact, it may backfire, because it is a liberal trope. Conservatives react negatively if they think it is what liberals want.

But what if it was reframed using conservative values? What if, instead of using the term “vulnerable”, the media and the marketing folk had used the term “elderly”? And, to take it further, what if invoked the conservative value of respect for authority? It would never occur to liberals to talk about preserving and respecting the authority of elders. They would never say that the elders have “earned” our respect the way a conservative would.

Would it have been more effective with conservatives? Would lives have been saved? I think it could have worked.

There is still time. The red states are just now starting to experience coronavirus deaths. And this could be useful outside the US. Many of the emerging markets which are just beginning to be affected.

I’ve talked before about how marketing is missing an opportunity for sales because it doesn’t understand its conservative customers. But now that same inability to communicate is costing lives. This is tragic.

If anyone wants to take me up on this recommendation, I can help you think through how to do this. Or if you want to learn more, check out my latest book, available for pre-order on Amazon.

https://www.amazon.com/dp/B084VBWQ96

#ProtectTheElderly

Edited to add on April 25th: As Georgia opens up some non-essential businesses, one wag protested this decision at the state capital with the following sign, using the Governor's name (KEMP) as a mnemonic: “Killing Everyone’s Meemaw Prematurely.” Same idea!