You’re operating in a complex world. With the move away from shareholder primacy to one where multiple stakeholders’ concerns need to be balanced, life has gotten more difficult. Especially in a world where the politics are so divided. How do you navigate this quagmire, while balancing the competing needs of your employees, your suppliers, the communities you operate in, and your customers? An explosion with any one of them can bring down your company.
What do you need to know to avoid those explosions? You need to understand the Ethical Zones everyone’s operating in.
Using this tool can help you uncover the Ethical Zones of your various stakeholders and help you find the way through, while learning how to talk to each of them in a way they can hear.
Check out this article on ethical dilemmas to get a feel for Karen's advice, and Karen's article in the Nov. 2020 issue of Human Capital Innovations , on conflict resolution with customers on business.com and on how you can use these concepts in your public relations efforts.
Karen's book, Marketing Landmines: The Next Generation of Emotional Branding, can help you understand where the landmines are buried, so you don't step on them and explode them. You can buy her book at Amazon. Or if you want a quantity, contact Karen for details.
If you want more help in developing a stakeholder strategy, contact Karen for information about her consulting services. She can have your team up and running in no time!