The Ethical Frames Blog
The next generation of emotional research
Should brands take a stand on social issues?
Taking a stand can open you up to an attack, but there is a better way
Marketers: Stop ignoring the social aspects of your customers
Customers are social animals, marketers shouldn't ignore the impact of the group they belong to
Don’t Forget the Shy Trump/Brexit Voter in Your Market Research
Including the shy Trump or shy Brexit voter in market research is important, and we need to think about how to do it
The next generation of emotional research
It has become clear to marketers that emotion drives attitudes (and purchasing and brand loyalty), but what drives emotion? Recent research has identified the source of the strongest emotions; morals or ethics. What believe about right or wrong is so overwhelmingly robust it drives attitudes about…
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