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The Ethical Frames Blog

The next generation of emotional research




The next generation of emotional research

It has become clear to marketers that emotion drives attitudes (and purchasing and brand loyalty), but what drives emotion? Recent research has identified the source of the strongest emotions; morals or ethics. What believe about right or wrong is so overwhelmingly robust it drives attitudes about…

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Business Roundtable
Prepare for the backlash
Should pharma spend money on Fox News?
Karen Tibbals @KarenTibbals

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