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The next generation of emotional research

Why was New Zealand successful in passing gun legislation?

In similar tragedies, the US hasn’t been able to do so.  Even New Zealand couldn’t in previous attempts. What is the difference? In all the news coverage, no one seems to have a clear explanation.  I believe that is because the reason is invisible to most people.  The reason that the Prime Minister…

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The next generation of emotional research

It has become clear to marketers that emotion drives attitudes (and purchasing and brand loyalty), but what drives emotion? Recent research has identified the source of the strongest emotions; morals or ethics. What believe about right or wrong is so overwhelmingly robust it drives attitudes about…

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Brand adoption cycle
It doesn't matter
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Karen Tibbals @KarenTibbals

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