Ethical Frames LLC Manage Controversy through Ethical Frames. Menu

The Ethical Frames Blog

The next generation of emotional research

Why Focus on Social and Political Issues? Part 2

The trend in advertising is to take a stand on social or political issues. Last week, I talked about how overall societal trends are leading those in the marketing profession to feel like they’re doing good by taking a stand on a social issue. But there has been a specific movement within the…

Read more



Is Persuasion Dead?

When I joined Ogilvy in the 1980s, the agency prided itself on using persuasion as a method for evaluating advertising success. We had to educate new clients who came from agencies that lived and died by Burke recall scores that recall was “necessary but not sufficient.” The emphasis on recall had…

Read more



How to Really Listen - Part 6

What are the top causes of disagreements and how do they affect how you listen? People vary on a continuum on the following psychological factors: • Tolerance for ambiguity … • Sensitivity to disgust … • Safe vs. unsafe worldview …   … When people fall on different points of these spectrums of…

Read more


How to Really Listen - Part 5

In the last month, I’ve been blogging about how to really listen and destroying some myths about listening. Today we’ll talk about the myths that people in the advertising and marketing fields are special in certain ways.  … The first way we think we might be special is in having a special capacity…

Read more


How To Really Listen - Part 3

In order to really listen to other people and hear what they’re saying, first we have to clear the ground of some myths. Today, I will focus on the myth of objectivity and impartiality. Webster’s definition of objectivity is lack of favoritism. We might be willing to admit that we’re biased towards…

Read more


How to Really Listen - Part 4

Last week, I discussed the myth of objectivity and impartiality as a barrier to really listening. Next, I’m going to talk about a related myth: the myth of universality. Because we don’t see the influence of our group on our thinking (see last week’s post for more details), when we hear things that…

Read more


How to Really Listen- Part 2

Last week, I raised the question of how we can really listen to someone we disagree with.  Let's go deeper. One of the most common answers I have found is that you need to really get to know them.  That’s hard to do.  I hear examples of people feeling empathy for those they disagree with or feeling…

Read more


How to Really Listen- Part 1

I recently saw that a blog called “How to really listen” was one of the most popular in 2018.  That’s great, it’s one of the first tips on how to understand others, which is helpful when creating advertising. This advertising planner guru included lots of good stuff, but he missed something. The…

Read more


Previous12345Next

Join our list to get a provocative weekly email about business and society

Find out more…
* indicates required
The Ethical Frames BlogRSS
Holiday
Coke
Thanksgiving
Karen Tibbals @KarenTibbals

Join our list to get a provocative weekly email about business and society

Join our email list to get a bi-weekly email with provocative content about business and society.

* indicates required