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The Ethical Frames Blog

The next generation of emotional research

Indecision: A new type of Hallmark Moment

In December, Hallmark waffled on their decision whether to accept an ad featuring a same sex couple wedding.  At first, they said they wouldn’t accept it because it was controversial, then they changed their minds and “re-established” a partnership with Zola, the advertiser who created the spots.

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Make your relationships stronger this holiday

A lot of people have tips about how to survive the holidays when you have major disagreements. That’s important in this era of culture wars, but not good enough, that means your relationship is frozen. Instead, I want to focus on how to thrive and grow in a relationship with someone you care about…

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Surviving Thanksgiving

Today, in honor of the US observance of Thanksgiving next week, I am going to talk about how to improve the holidays by applying the latest social science theories to personal interactions. (These are the same theories that are behind my blog posts on marketing, just so you don’t think I am totally…

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Can marketers become more ethical?

Last week at the WARC networking event, Tom Morton (Chief Strategy Officer at R/GA) brought up the topic of ethics as it relates to implementing behavioral science in advertising.  … One of his slides said: “The building blocks of digital design both incredibly powerful and morally ambivalent.”  In…

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Lessons from StratFest19: Understanding

A major theme of StratFest19 was understanding our target audience. This was first mentioned in the keynote by Rishad Tobaccawala (Chief Growth Officer for Publicis), who opened up StratFest19 with his thoughts on being a planner and succeeding in an organization.   He told the story of his…

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The Business Roundtable Pledge is Hard to Live up to

In August, the Business Roundtable took an important step in changing how businesses run.  They declared (and ~400 companies signed on) that they would no longer use only profit and shareholder well-being as the milestone for success; instead they would also pay attention to the welfare of various…

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My favorite Chiat award winning campaign prepared for the backlash

StratFest19 Insights:  A campaign that takes on a social issue and prepares for the backlash … For those interested in advertising strategy, last week was a playground of ideas. At the two-day conference put on by the 4As called StratFest, there were speakers from all different types of companies…

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Pharma companies shouldn’t waste money on Fox News

Not long ago, Novo Nordisk and Allergan felt compelled to pull their ads from the Tucker Carlson Show on Fox.  They didn’t want to support what the provocative star of the show had said or might say in the future. But my question is, why were the companies advertising on there at all?  Liberals…

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Karen Tibbals @KarenTibbals

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