Does it drive you crazy?

Is there something about your target audience that you don't quite get? A part of them you can't understand?

Does it drive you crazy, because they seem so irrational?

You might find the answer for how to reach them here.  People from a variety of perspectives contributed to this curated article, including myself.  My answer is consistent with some others, that you need to understand their context.  Unlike them, I have a framework to help you more fully understand their context. 

If you want help in diagnosing the source of irrationality and what you can do about it, contact me.  I can help provide a new perspective.