Someone just said that to me on Monday. You know you are on the right track when people use words like that.
It happened during my appearance on the SiriusXM Radio show Measured Thoughts powered by Wharton Business School on Monday.
The host Professor David Reibstein sent me a note afterwards that said:
"We really appreciate you being on the air with us. Your book raises some very interesting issues worth addressing."
What are you doing to address the concepts in my book, Marketing Landmines? If you want to explore the possibilities, please email me.