I recently saw that a blog called “How to really listen” was one of the most popular in 2018.  That’s great, it’s one of the first tips on how to understand others, which is helpful when creating advertising. This advertising planner guru included lots of good stuff, but he missed something.

The question isn't so much how to listen but rather, “How do you really listen when you disagree?”.  That’s a tougher question.

I see people trying to listen to people they disagree with but the attempt to listen backfires.  They get angry and sometimes become even more entrenched in what they believe.  There's even is psychological research that supports that dynamic. 

So, what can we do listen to each other when we fundamentally disagree?

I have some thoughts on that and I'll be blogging about it for the next few weeks.  If you're interested in this topic, please subscribe to my blog at www.ethicalframes.com so you don’t miss an entry.