For a long time, brands have tried to be politically neutral, but that seems increasingly impossible in a world that’s becoming more and more polarized. Some brands are taking stands while others are still trying to figure out what to do. 

I’ve developed a new methodology to use so you can view both events and the data you’re already collecting in a new way: by using Ethical Frames. You’ll be able to help your brand by predicting marketing landmines before they occur, avoiding them altogether, or even using them to your advantage.

The future’s so polarized, I’ve gotta wear Ethical Frames. (Apologies to Timbuk 3.)

Want to know more about my groundbreaking new theory? Let’s talk shop. Email me.

Or want to do it yourself?  My book, Marketing Landmines:  The Next Generation of Emotional Branding is available on Amazon.