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Can brands remain neutral?

It has long been a goal of companies for their brands to be loved by everyone. But, is that even possible anymore?

 

Increased political polarization has planted marketing landmines everywhere. If you don’t know how to see them, you can accidentally trigger one. And it can bury your brand.

 

But when you can see them, you can use their power to propel your brand. So, put on your Ethical Frames and see the marketing landscape in a new way.

 

Get off the fence. Get in touch and I’ll show you how to figure out whose side to take.

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The Ethical Frames BlogRSS
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Karen Tibbals @KarenTibbals

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