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The Ethical Frames Blog

The next generation of emotional research

Karen’s Books

Karen has written two books on how the principles of Ethical Frames apply in different situations. Even though it’s not a religious book, “Persuade, Don't Preach: Restoring Civility Across the Political Divide,” her book on personal applications, has been endorsed by Richard Rohr, noted…

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Can business be a unifying force in this divided world?

You’re operating in a complex world. With the move away from shareholder primacy to one where multiple stakeholders’ concerns need to be balanced, life has gotten more difficult. Especially in a world where the politics are so divided. How do you navigate this quagmire, while balancing the…

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How can my community help unite this country

If your group, organization, or community is dealing with conflict or just wants to be part of the solution, Karen and her tools can help. She offers an interactive introductory talk to groups of all sizes. Be prepared for questions! What she says is so useful and different that people always ask…

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How this apply in my personal life?

Our country is divided. If you’re wondering what you can do to help heal this country and heal your own relationships, Ethical Zones can provide the answer. Once you understand the Ethical Zones and can apply the techniques in the book, “Persuade Don’t Preach,” you can start to heal your…

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A new way for brands to take a stand

The events of 2020 have pushed businesses to take a stand on social issues in a new way.  Who would have guessed that wearing a mask would become a political issue? But it has. For those of you who aren’t up on the politics of mask wearing (or not wearing) here is a summary of the reasons why it…

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Forecasting the future

I hear two competing theories about what our post-pandemic world will be like.  I will sum them up as either reversion to the mean or the pandemic will change everything. But as a recent opinion piece in the NYTimes claimed, no one actually knows anything! But if you are forecasting a business, you…

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Update: Market Research in a VUCA world

A few years ago, I wrote a blog post about how the concept of VUCA could help us in Market Research. Now that we are in the midst of a pandemic, I thought I would update it and make it relevant to our new reality. VUCA stands for volatile, uncertain, complex and ambiguous.  While you may not have…

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Protect the elderly

Last month I posted about the societal and political divide in the attitudes and response to the coronavirus.  This divide continues. While some Republican governors have issued stay at home orders, the holdouts are all Republicans. And today, Easter Sunday, there will be church services in some of…

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Karen Tibbals @KarenTibbals

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